How to Sell Real Estate at Auction
Enlisted Auctions has the ability to give our clients a unique advantage in selling their property. We approach real estate using some new and cutting edge methods in addition to the time-tested checklist you are used to seeing. Allow me to explain...
1. Preparation. A property is only as good as the perception the potential buyers have. In most cases we do not recommend spending large amounts of money to renovate or remodel. However, there are some things that can be done to help the first impression.
A clean home tends to give the buyers a sense of comfort that the home was cared for. They understand that a seller who took the time to clean the cabinets and floors probably took the time for routine maintenance.
The photography of a home and property can make all the difference in the world. Enlisted Auctions has sold many properties to buyers who have never actually been to the property before signing the purchase agreement. A picture really is worth a thousand words. Those words can tell the buyer many things, both good and bad. There is a skill to taking photos that accentuate the features of a property that the average person may miss and Enlisted Auctions excells in this category. Drone photography and video can help bring the property to life for a buyer who is otherwise unable to visit the property in person.
2. Marketing. All of the preparation in the world is useless if nobody knows about it. Marketing is the collective effort of telling the world about your property. There are many ways we help you do this.
Your property will be posted on many different websites that buyers use to find real estate. The Enlisted Auctions website is one of these sites. We have thousands of daily visitors to our website that allow your property to receive a tremendous amount of exposure.
Your property will also be listed on the MLS (Multiple Listing Service). The MLS is a network that all Realtors use to advertise their property. This is only one "tool" in the marketing plan but it is a huge one. The MLS allows buyers and other Realtors alike to search and find your property on one of the most used websites for real estate transactions.
Enlisted Auctions has it's own marketing experts who can create ads that will show your property to potential buyers on social media sites such as Facebook and Instagram, as well as Google. Our adds receive thousands of clicks resulting in top dollar sales.
We take pride in working with sellers to develop a custom marketing plan that will highlight your property and show it to qualified potential buyers.
3. Listing. We can list your property as a traditional listing with a "Buy Now" price. Or, we can list your property for sale by auction. An auction listing allows the property to sell to the highest bidder. Many times this can result in a sale price higher than what your asking price may have been because of the number of interested bidders.
4. Closing. In most cases the closing will happen within 30 days of the end of the auction. The entire process from the very first phone call to having the money in your pocket is typically about 60 days.
Still have questions? Give us a call today at 540-337-3446 for a free consultation or send us an email at firstname.lastname@example.org .
We look forward to working with you!